Privacy Policy
Last updated: 16 October 2026
This policy explains what data wayneconrad.com collects, why, and the choices you have. Wayne Conrad Advisory is a solo, remote-first consultancy serving SME owners in the USA, UK, Australia, and Southeast Asia.
What I collect
- Information you submit directly, such as your name and email address when you complete the AI Automation Readiness Diagnostic, subscribe to updates, or book a call.
- Usage data collected automatically through Google Analytics, Google Tag Manager and Microsoft Clarity, such as pages visited, time on site, how pages are scrolled and clicked, and general location (country/city level, derived from IP address).
Cookies
This site uses cookies from Google Analytics, Google Tag Manager and Microsoft Clarity to understand how visitors use the pages. These cookies are not set until you accept them via the cookie banner shown on your first visit.
| Service | Purpose | Typical duration |
|---|---|---|
| Google Analytics (GA4) | Understand visitor behavior and site performance | Up to 2 years |
| Google Tag Manager | Manages the tags above; does not itself set cookies | N/A |
| Microsoft Clarity | Shows how visitors move through and use the pages, so the site can be improved | Cookies named _clck and _clsk, plus Microsoft cookies; durations are listed in Microsoft's Clarity cookie documentation |
You can withdraw or change your cookie choice at any time using the button below, or via "Manage Cookies" in the footer of any page.
How I use your information
- To respond to enquiries and deliver requested resources (such as the diagnostic results and nurture emails).
- To understand which content and pages are useful, so the site can be improved.
- I do not sell personal data, and I do not share it with third parties beyond the service providers listed below.
Service providers
I use the following third-party services to operate this site and its funnel. Each has its own privacy policy governing how it handles data:
- Netlify — website hosting
- Google Analytics / Tag Manager — site usage analytics (only after cookie consent)
- Anthropic — generates the written diagnostic report from the answers you submit (your answers and email address are processed through its API; I use API access, not a consumer chat product)
- Resend — transactional email delivery
- HubSpot — call booking and meeting scheduling
- Kit (ConvertKit) — email subscriber management
- Airtable — subscriber records
- Calendly — call scheduling
Data you share for a project
Data you share with me to deliver a sprint is covered by the written agreement and a data processing agreement signed before any data is shared, not by this policy. For AI model providers used on business or API accounts, the provider's own commercial terms apply. Anthropic's Commercial Terms, read on 17 October 2026, state that it may not train models on Customer Content from its services. The written agreement names every tool that may handle your data, and each tool's terms are checked before use. The Trust and Data page explains how project data is handled.
Who is responsible for your data
Wayne Conrad Advisory, run by Wayne Conrad, decides how and why your personal data is used on this site. The legal entity and contact details are given in the written agreement for any project.
Why I may use your data
I use your data with your consent (analytics cookies, optional emails), to deliver something you asked for (a diagnostic report, a download, a booked call), and for my legitimate interest in running and improving this site and replying to enquiries.
How long I keep it
I keep personal data only as long as it is needed for the purpose it was collected for. Analytics cookies last up to the period shown in the table above. You can ask me to delete your data at any time.
Where it is processed
Most of my service providers are based in the United States, so your data may be processed outside your own country. I rely on each provider's published data protection terms.
Your rights
Depending on where you live (including the UK, the EU and Australia, and some US states), you may have the right to access, correct or delete your personal data, to object to or restrict how it is used, to receive a copy of it, and to withdraw consent at any time. You may also complain to your local data protection regulator. To use any of these rights, contact me using the details below.
Children
This site is not aimed at anyone under 16, and I do not knowingly collect their data.
Security and changes
I limit access to personal data and use business-grade accounts for the services above. If a breach affects your data in a way that puts you at risk, I will tell you. I will update this page if how I use data changes, and the date at the top will change.
Contact
For any privacy questions or requests, email wayne@wayneconrad.com or reach out via LinkedIn or through the contact details on the Advisory Services page.